Giovanni Sanchez – Tot Plastic artist and graphic designer, considered as one of the most important graffiti exponents in Colombia. He has become a POP Art reference in his country. Since his beginnings he has been characterized for being an artist that integrates graffiti in his pictoric work in canvas as well as in urban art, lots of color and stories represented by cats and different characters which succeed in captivating the viewer. All of his pieces are a burst of color which frame his cat figures considered his trademark. Throughout his career he has had the opportunity to exhibit in fairs such as the MIA Miami International Art Fair, the Caracas FIA, the Principality of Astu- rias in Brussels, International Fair in Santo Domingo and Art Basel in Switzer- land among others. He has worked with international brands such as Intel, Nokia, Bimba & Lola, Samsung and Nike for custom works in specific campaigns which have wanted to have a very local and urban touch.